Hannah Abuzaineh is a storyteller, social impact leader, and community connector focused on building and facilitating progress toward a more equitable world. Her foundation is powered by empathy in action.
This North Star inspired her journey as a writer, producer, and host for radio and television in South Korea, facilitating increased truth and human connection for audiences through documentary-style programming. It also led to her work with the team for the Emmy-nominated documentary PBS series, “Roadtrip Nation,” and the Roadtrip Nation Experience Curriculum supporting underserved communities with tools to dream and act on expanded life and career possibilities.
With a desire to advance and support large-scale societal impact, Hannah joined GOOD Corps—a social innovation consultancy powered by media companies GOOD Inc. and Upworthy— as a lead strategist. She advised and partnered with teams and senior leaders from Fortune 500 companies on industry-leading initiatives that actualized purpose and values. She has also facilitated human-centered research, developed tools for a billion-dollar fundraising campaign and designed fellowships and collective impact initiatives with legacy nonprofits, foundations, and city government.
Currently, she manages social impact and The Explore Fund at The North Face. Working with a lean team, Hannah leads the strategy and implementation of the company’s $7M commitment to advance access and equity in the outdoors. The North Face’s impact in this space was recognized through a cover story in the November 2022 issue of Fast Company’s “Brands That Matter” issue.
Hannah brings the same level of investment to initiatives that align with her values around equity. She served as an inaugural advisory committee member for The Conservation Alliance’s Confluence Grant Program, bringing funding to racially marginalized groups outdoors. She is also a founding member and board member of Eayikes, a California-based nonprofit building community and connection for everyday people to experience belonging, healing, and empowerment.
Her greatest achievement in life thus far and continued inspiration around her purpose is found in her two daughters. She is honored to hold the title of “mama” to two expressive multi-ethnic girls and treasures simple, unstructured playtime as a family.